In part 1 of how to create successful AR campaigns, we touched on the three most important ingredients (the three C’s for success) for your campaign and content experience. Equally, there are three additional C’s you need to think about strategically and internally as a business to maximize your return on investment using this facilitating technology.
This is a companion discussion topic for the original entry at http://www.zappar.com/blog/how-create-successful-ar-campaigns-part-2/