Also, I did another test , which is interesting, because it proves that the Zap (zappar’s initial tracking image) is more picky than the tracking images we specify afterwards.
I whited out one of the bars on my Zap, and it would not work to start the Zap… here is that whited out zap:
So, then I used the same whited-out Zap as a tracking image instead, and generated a new preview zap. Unfortunately, the actions were in fact triggered upon tracking. So I decided to white out a bunch of them, like this …
And the tracking image was still accepted, while the zap was not.