Despite the foreboding talk of the ever-incoming ‘retail apocalypse’, brick and mortar stores remain at the heart of our regular shopping experience. That may sound surprising with the unprecedented popularity of online shopping. Indeed, 2019 is shaping up to be another huge year for e-commerce, with forecasts predicting 15% sales growth for the coming year combined with the continuing success of direct-to-consumer brands.
This is a companion discussion topic for the original entry at https://www.zappar.com/blog/enhancing-the-retail-experience-with-augmented-reality/