Do we really need to add in the zap code to our printouts?
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Hi,
That’s a great question! The answer is that yes they are needed, and that’s because zapcodes are a key part of making AR scalable and robust. We’ve put together some articles that highlight some of the advantages:
https://zap.works/why-zapcodes-beat-markerless/
https://zap.works/zapcodes-vs-qr/
My favourite reason is the following one 
A zapcode acts as a branded call to action and symbol to alert users to AR content on a target image/object. (How else can you tell something has AR without a logo or lock up?)
Does that answer your question?
Cheers,
Connell
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This was my same question. I would be using this to trigger my static artwork to be moving (animating) and really don’t want to use a zapcode since these are prints I’m selling. Is there not a work around? I’ve used another AR app in the past that didn’t need a code, my art piece was the trigger/code.
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You will have to scan a code to start the experience. But I have scanned the code separate from the tracking image.
Steve
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You could use deeplinks and launch the experiences via websites or a “central hub zap”. You could have a single separate zapcode as a poster / brochure for an entire art gallery that deeplinks into individual zaps for specific art pieces. The individual art experience could also be contained in a single zap and you could only show the relevant one depending on the data passed with the deeplink. This helps a lot with future updates 
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It would be great if there is an option for us to choose to create either a marker-based or markerless AR experience. For markerless AR experiences, we can always customise a generic icon with texts (e.g. AR-embedded) and put it below the tracking images.
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