Analytics: TotalTime vs TotalTimeSamples


When downloading the full Zap analytics, can anyone tell me what the difference is between the TotalTime column and the TotalTimeSamples column?


Hi Lisa,

The TotalTime value is the total time spent across all zapcodes by your users. The TotalTimeSamples value is the sample size used to collect the previous data.

TotalTimeSamples varies from TotalScans in that, not all devices manage to report when an experience ends correctly so the sample size used will not necessarily be equal to the total scans data.

Number of people who actually have the experience >= TotalScans >= TotalTimeSamples

Hope this helps. Let me know if you have any other questions :slight_smile:

All the best,